In July of 2002, the House of Representatives created Poinsettia Day, passing a Resolution to honor Paul Ecke Jr. who is considered the father of the poinsettia industry. It was Paul Ecke's discovery of a technique which causes seedlings to branch that allowed the Poinsettia industry to flourish. Every year, Poinsettias contribute upwards of $250,000,000 to the U.S. economy-at the wholesale level! Poinsettias are the best selling potted plant in the U.S. and Canada.
In Mexico the plant is called La Flor de la Nochebuena or, Flower of the Holy Night and is displayed in celebration of the December 12th, Dia de la Virgen. Use of the plant to celebrate Christmas in Mexico dates back to the 17th century.
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